PARTIES IN MARKETINGA

At its simplest, marketing can be explained as a process of achieving voluntary exchange between two individual parties, that is;

CUSTOMER, who buy or use product

PRODUCER, organization which supply and sell products

INTERMS OF BUYERS MARKETING IS CONCERNED WITH

v     Understanding their needs and desire ( why they buy)

v     Which product they choose, when, how much, at what price, how often.

v     Where they buy them from

v     How they feel after purchase and consumption of products.

INTERMS OF PRODUCERS MARKETING FOCUSES ON

v     Which product to be produced and why ?

v     How many?

v     At what price ?

v     When and where to make them available ?